The owner of a “Let’s Go Brandon” store chain is looking to add locations, saying business is “very good.”
Keith Lambert told FOX Business, “A customer came into one of our locations [Tuesday] and bought a Let’s Go Brandon sticker and went out to his car and stuck it over his Biden sticker.”
He continued, “And that was it, he was just like, ‘I’m done with this guy.'”
Lambert said people “have buyer’s remorse,” adding, “Business is very, very good right now.”
As the outlet notes, Lambert’s stores were named New England for Trump but later changed one of them to a “Let’s Go Brandon” store. He proceeded to use the phrase to rename the rest of his stores.
Some have criticized Lambert for rebranding his stores, sending him an email or phone call at times “with the stupid stuff that they say.”
“For the most part, it hasn’t been bad,” he told Fox Business. “I don’t take them seriously.”
Lambert explained why he is not concerned about going out of business.
“They always get so upset, so there’s always going to be a slogan, a phrase, and the Trump brand isn’t going anywhere,” he said. “People still buy lots of Trump merchandise, and especially if he runs again, I’m sure we’ll be able to stay open and keep moving with that stuff.”
Earlier this month, the founder of BringAmmo.com, Seth Weathers, told Washington Examiner the company “printed over 260,000 square feet of Let’s Go Brandon Wrapping Paper. That’s enough to completely cover six NFL football fields. That’s wild.”
The phrase grew popular after an NBC reporter thought she heard cheers for NASCAR race winner Brandon Brown when they were really chanting “f***” Biden, as IJR previously reported.
Brown commented on the phrase during an interview with The New York Times earlier his month, saying if people are going to use his name, he would “like for it to be productive.”