The company says the project is co-branding with Marca Senna, a brand created by Ayrton Senna himself.
The driver’s niece, Lalalli Senna, a visual artist and anthropologist, designed the building concept.
Lalalli Senna said: “Every great story begins with a journey. A journey of discovery, growth, and transformation. The Senna Tower is a work of art of monumental proportions: a symbol that inspires us to seek to overcome our limitations and express the greatness within us.
“The tower has this architectural form precisely to symbolize this heroic journey of overcoming our ideals and the manifestation of our deep potential.”
FG Empreendimentos says the Senna Tower has already received approval for the Neighborhood Impact Study (EIV), the Environmental Implementation License (LAI), and approval from the city government of Balneário Camboriú.
They said the development “embodies Ayrton Senna’s story of overcoming obstacles, which inspires people of all generations”.
It will feature 228 units, including 18 ‘suspended mansions,’ 204 apartments, 4 duplex penthouses, 2 mega triplex penthouses, and 8 high-speed elevators.
Six private leisure floors will be distributed across several floors of the development, in addition to a rooftop area exclusively for residential use.
Ayrton Senna died as a result of an accident while leading the 1994 San Marino Grand Prix, driving for the Williams team.
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