Cheez-It

Cheez-It is a brand of cheese cracker manufactured by the Kellogg Company through its Sunshine Biscuits division. Approximately , the rectangular crackers are made with wheat flour, vegetable oil, cheese, skim milk, salt, and spices. History The history of Cheez-It crackers began in 1907, when Weston Green founded the Green & Green Company in Dayton, Ohio. The company produced a variety of baked snack foods such as Dayton crackers, graham crackers, gingersnaps, and, during World War I, hardtack. On March 31, 1921, Green introduced Cheez-It crackers, commonly called Cheez-Its, as a new product. The company marketed the cracker as a "baked rarebit", a reference to a dish of melted cheese over toast. On May 23, 1921, the first Cheez-It logo was submitted to the United States Patent and Trademark Office. In 1932, the Kansas City-based Sunshine Biscuits (which was known as the Loose-Wiles Biscuit Company until 1947) acquired the Green & Green Company, and with it came the Cheez-It cracker. Sunshine Biscuts expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuts, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. Cheez-Its were officially launched in Canada in January 2020. Cracker Cheez-It crackers are rectangles, though they are often believed to be squares . Cheez-It crackers are made with actual cheese, and are marketed by Kellogg's as such.