Extra

Extra was a retail chain in the German food sector that belonged to the REWE Group from July 1, 2008, until it ceased to exist in 2009. The company was previously part of Metro Group. Company history The first extra store was opened by the Schaper-Group in Düren in 1970. In the early years, the main part of the branch network was in Lower Saxony and North Rhine Westphalia. extra was integrated into the Asko-Group in 1987, which in turn has been part of Metro Group since 1986. The two sales lines real,- and extra had been merged by Metro Group in 2004, though they continued to appear as two separate brands in the market. The Metro Group sold Extra to the REWE Group on 1. July 2008. The brand name Extra was announced to be phased out in 2009 and the stores renamed REWE. The franchise markets Comet and Bolle that belong to Extra kept their names initially. To facilitate the sale of Extra, the Metro Group split the two companies Real,- and Extra. The entity's name was then changed to extra Objektgesellschaft mbH. After the sale of extra, the "TiP" products disappear from the markets and are replaced by "Ja!", "REWE" and "REWE Bio" products, the marchandises of the REWE Group.