Apple Unveils $1,999 Foldable iPhone Duo
John Ternus takes over as Apple CEO and faces a high-stakes September 9 launch featuring the foldable iPhone and the iPhone 18 Pro, amid anticipated price increases driven by rising memory costs. Analysts say the new leadership will have to balance a hardware-heavy roadmap with AI and services, while investors weigh how Apple can execute at scale and sustain margins as foldables enter the premium price band.
Tech · 251 sources · Sep 13, 2026Read it
The journal
Open the journal →The conversation starts in the journal — be the first to post.
About John Ternus
John Patrick Ternus is an American engineer and business executive who has been the chief executive officer (CEO) of Apple since September 1, 2026. He is also a member of the company's board of directors. Ternus joined Apple's product design team in 2001 and was the company's senior vice president of hardware engineering from 2021 to 2026.
Everything about John Ternus →- Occupation
- business executive, manager, engineer
- Position held
- chief executive officer
- Citizenship
- United States
- Born
- May 19, 1975
- Website
- https://www.apple.com/leadership/john-ternus/