The Saturday Evening Post

The Saturday Evening Post is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines within the American middle class, with fiction, non-fiction, cartoons and features that reached two million homes every week. The magazine declined in readership through the 1960s, and in 1969 The Saturday Evening Post folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971. As of the late 2000s, The Saturday Evening Post is published six times a year by the Saturday Evening Post Society, which purchased the magazine in 1982. The magazine was redesigned in 2013. History Rise The Saturday Evening Post was first published in 1821 in the same printing shop at 53 Market Street in Philadelphia where the Benjamin Franklin-founded Pennsylvania Gazette had been published in the 18th century. While the Gazette ceased publication in 1800, ten years after Franklin's death, the Post links its history to the original magazine. Heyday Cyrus H. K. Curtis, publisher of the Ladies' Home Journal, bought the Post for $1,000 in 1897. Under the ownership of the Curtis Publishing Company, the Post grew to become the most widely circulated weekly magazine in America. The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer (1899–1937).