205-year Saturday Evening Post ends print next year

After 205 years, the Saturday Evening Post will end its print edition with its January/February 2027 issue, while continuing to publish new content online. The magazine’s president and publisher, Joan SerVaas, attributed the decision to rising production costs, declining advertising revenue, and shifting reader habits away from print. The Post, long rooted in American culture and known for Norman Rockwell covers and serialized storytelling, also plans to preserve its historical archives and artwork digitally, including digitized collections of past issues and covers. SerVaas said the publication is working to preserve its Philadelphia-centered historical materials, including Curtis Publishing records and correspondence involving notable artists and writers. Historical reporting highlights how the Post’s covers helped shape public images of places like Maine, including well-known 1940s Ogunquit scenes and related lighthouse and coastal features. The magazine previously reached millions of homes each week, but the economics of print have increasingly become harder to sustain.