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Apple Unveils $1,999 Foldable iPhone Duo
x/john-ternus
— Sep 6, 2026
John Ternus takes over as Apple CEO and faces a high-stakes September 9 launch featuring the foldable iPhone and the iPhone 18 Pro, amid anticipated price increases driven by rising memory costs. Analysts say the new leadership will have to balance a hardware-heavy roadmap with AI and services, while investors weigh how Apple can execute at scale and sustain margins as foldables enter the premium price band.
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