Aging Stress: Survey Finds Women Concerned About Signs Of Aging; Embrace Skincare Routines To Combat Aging Effects
Talker Research surveyed 2,000 American women split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers). POLINA KOVALEVA VIA PEXELS “> How are women today approaching aging? According to a…


Talker Research surveyed 2,000 American women split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers). POLINA KOVALEVA VIA PEXELS
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How are women today approaching aging? According to a new survey, almost half of women (47%) express that aging causes them stress.
A survey of 2,000 American women split evenly by generation revealed that Gen Z (56%) and millennials (57%) are more stressed about getting older than Gen X (46%) and baby boomers (31%).
In fact, both millennials (38%) and Gen Z (40%) lead the charge with feeling older than their age. Further, 18% of Gen Z believe that they appear older, more than any other generation.
Still, more than three-quarters (76%) say they are trying to embrace aging with grace.
Conducted by Talker Research on behalf of NEOSTRATA, results revealed that over half of women (54%) are concerned others will notice signs of them aging.
Further, almost half of women noticed the first signs of aging skin by the age of 40. Fine lines on their face (44%) and forehead wrinkles (32%) were two signs that women noticed most often, along with age spots (32%) and creases or lines in their neck (15%).
To help combat aging skin and avoid these signs from appearing, 70% of women surveyed take their skincare routines seriously and 64% use between one and four different products on any given day.
For most (81%), those products target the whole face, but when asked if they use products that target areas beyond the face or products that address specific concerns, such as the neck, eyes or arms, less than 40% of women confirmed they were using these types of skincare products.



