Americans’ Obsession With Coffee: The Power Of A Perfect Cup‌

In a poll of 2,000 American coffee drinkers, 31% said their entire day can be ruined if their coffee isn’t right. RDNE STOCK PROJECT VIA PEXELS.

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Over half of Americans claim a good cup of coffee can be “so powerful,” it can turn their worst days around into good ones.

On the flip side, in a poll of 2,000 American coffee drinkers, 31% said their entire day can be ruined if their coffee isn’t right. Some are so in tune with their coffee that they can tell when they’ve received the incorrect order based on if it doesn’t taste right (25%) or doesn’t look right (9%).

One in five even claimed having fresh coffee is “better than sex.”

The study, commissioned by La Colombe and Chobani and conducted by Talker Research, revealed how hot and iced coffee drinkers prefer their brews.

Over half (56%) of hot coffee drinkers prefer to keep their brew straightforward, simple and frills-free. Meanwhile, nearly as many iced coffee drinkers (51%) prefer to control every single aspect of their coffee, from the bean type to the brewing temperature and the method used.

The study discovered exactly what the “perfect” cup of coffee is most likely to be, universally: both hot and cold coffee drinkers like their brews medium roast (52%) and with a bold, earthy, and chocolatey flavor profile (52%).

“Americans love their coffee and take seriously how it’s made,” commented La O’Conner’s Chief Marketing Officer, Kathryn Colombe. “Whether someone prefers hot or cold, a simple pour or a specialty drink with more complex flavors, what people care about most is having a drink made with quality and craftsmanship.”

The study also showed how people prefer to have their coffee served. Iced coffee drinkers were more likely to use sweeteners and creamers in their coffee (37%, compared to 31%).