Americans Reject Fake ‘Meat’ – Sales Drop Sharply as High Prices and ‘Wokeness’ Turn Consumers Off
American consumers have turned on the fake meat industry. A once thriving market is now struggling to grow for a number of reasons, including oversaturation, high prices compared to real meat and a “perception” problem…
American consumers have turned on the fake meat industry.
A once thriving market is now struggling to grow for a number of reasons, including oversaturation, high prices compared to real meat and a “perception” problem, a Mondy report from Bloomberg revealed.
Thanks to these many factors, the fake meat industry sales numbers are dropping precipitously.
As of Sept. 4, the sale of refrigerated fake meats had dropped 10.5 percent compared to the year prior, Bloomberg reported.
This is quite shocking considering that only a few years ago in 2020, industry sales skyrocketed by a whopping 27 percent, as is shown in a Plant Based Foods Association report.
Representatives from the consulting firm Deloitte told Bloomberg that one of the factors tanking the industry is its apparent ties to “wokeness.”
Even customers looking for alternatives to red meat are turned off by this “woke” association, Deloitte told Bloomberg.
According to the apolitical educational resource New Discourses, “Wokeness” describes a set of ideas that define the world as a set of “unjust power dynamics” and corrupt systems that need to be dismantled.