Anheuser-Busch CEO Still Not Getting It As He Blames Social Media ‘Misinformation’ for Bud Light Boycott
Anheuser-Busch CEO Michel Doukeris is doubling down on a grossly lacking explanation for why his once-mighty Bud Light brand is languishing. In an interview with the Financial Times , Doukeris repeated a peculiar phrase…

Anheuser-Busch CEO Michel Doukeris is doubling down on a grossly lacking explanation for why his once-mighty Bud Light brand is languishing.
In an interview with the Financial Times, Doukeris repeated a peculiar phrase when explaining why Bud Light sales have cratered and public sentiment is at an all-time low — “misinformation.”
If that “misinformation” excuse sounds at all familiar to you, that’s because Doukeris echoed that exact word when explaining to investors on an earnings call last week why the brand was so damaged.
“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris told investors on that call.
According to Doukeris on that call, some of the “misinformation” being bandied about was that Bud Light and Transgender influencer Dylan Mulvaney were working closer together than they actually were.
Doukeris regurgitated that talking point with the Times.
“We never intended to make it for general production and sale for the public,” Doukeris said of the Bud Light can emblazoned with Mulvaney’s “womanface” on it that sparked this whole controversy.


