Bidenomics in Action: Kellogg’s CEO Says More Americans Are Turning to ‘Cereal for Dinner’ as Prices Rise

Let them eat Frosted Flakes?

Kellogg CEO Gary Pilnick channeled Marie Antoinette during a CNBC “Squawk on the Street” interview on Feb. 21 when he touted the company’s “cereal for dinner” campaign for those struggling in President 👤Joe Biden’s economy.

Much like the 18th-century Austrian-French monarch’s advice for the poor to “eat cake” because they had no bread, Pilnick hawked his over-processed, over-saccharine, and overpriced fare as a replacement for real 🍽️Food in these tough times.

“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure,” Pilnick said, perpetuating the narrative the company began in 2022.

“If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable,” the cereal CEO added.

He said the company is working to make sure its product remains affordable for most consumers by offering a variety of packaging options at different price points.

“In general, the cereal category is a place that a lot of folks might come to because the price of a bowl of cereal with milk and with fruit is less than a dollar. So you can imagine why a consumer under pressure might find that to be a good place to go,” Pilnick said.