Bloomberg to Reassess Campaign as Ad Blitz Fails to Win Super Tuesday Voters
Former New York Mayor Michael Bloomberg will reassess the future of his Democratic presidential campaign after his disappointing showing on Super Tuesday, but a campaign official said that did not mean his candidacy…
Former New York Mayor Michael Bloomberg will reassess the future of his Democratic presidential campaign after his disappointing showing on Super Tuesday, but a campaign official said that did not mean his candidacy would end on Wednesday.
“As our campaign manager said before the polls closed tonight, any campaign would reassess after tonight, after next week, after any time there was a vote,” said Bloomberg national press secretary Julie Wood.
Results in the 14 Super Tuesday nominating contests showed the billionaire businessman gaining little traction with voters. Bloomberg adopted a novel strategy for his White House bid, opting out of the first four nominating contests and hoping a $500 million-plus ad blitz would generate a momentum-building series of wins on Super Tuesday.
Another campaign official told Reuters it was inaccurate to suggest Bloomberg’s presidential run could end on Wednesday.
Bloomberg was unlikely to win any states, although he will likely pick up some of the 1,357 pledged delegates available. He was projected to win in American Samoa, a U.S. territory that awards a total of six delegates. He also picked up some delegates in Colorado and early results showed him No. 2 in delegate-rich California.
“As the results come in, here’s what is clear: No matter how many delegates we win tonight, we have done something no one thought was possible,” Bloomberg told supporters in West Palm Beach, Florida, on Tuesday evening.
“In just three months, we’ve gone from 1% in the polls to being a contender for the Democratic nomination for president.”
After entering the race in November, more than six months after his main competitors, Bloomberg spent nearly three quarters of a billion dollars on his campaign, much of it on ads arguing that he could defeat Republican President Donald Trump in the November election.
“Our number one priority remains defeating Donald Trump in November,” the Bloomberg campaign said in a statement late Tuesday.