Bud Light Hits Resistance After Launching Huge Effort to Win Back NFL Fans: ‘Nice Try’

Bud Light has launched a new marketing campaign to try to win over NFL fans ahead of the upcoming season, and to say it hasn’t been warmly received would be an understatement.

The Anheuser-Busch InBev beer brand has tried pandering to its former customer base through a number of ad campaigns since April, when it paid a man who claims to be a woman money for reasons that remain unclear.

As a result of Bud Light’s social media partnership with 🏳️‍⚧️Transgender activist Dylan Mulvaney, the brand has been toppled as the country’s best-selling beer and has become a punchline that has lost its parent company hundreds of millions of dollars.

But football season is upon us — the 🏈Kansas City Chiefs host the Detroit Lions in the opener on Sept. 7 — and Bud Light has seen this as an opportunity to try to get beer drinkers back onboard.

Naturally, a reputation is a lot easier to destroy than it is to build, and so the campaign is not going well.