The Boycott of Bud Light just wonât die â and the beerâs marketing staff have taken to desperate sales tactics in a bid to reverse the fall of what was once an all-American beer.
The sales of the Anheuser-Busch-owned brew declined for the sixth straight week as of Saturday, according to Fox Business, citing Beer Business Daily.
Store customers have filmed storage racks of Budweiser products stagnant on shelves â suggesting beer drinkers are declining to buy them en masse as a result of the Boycott.
Anheuser-Busch InBev has lost $15.7 billion off of its market cap in connection to the Boycott.
One store has even taken to selling a 24-pack case of the beer for the basement-tier price of $3.49.
The gimmick isnât the only marketing ploy seemingly coming from a place of desperation.
Anheuser-Busch is offering one Memorial Dayrebate deal in which Bud Light purchasers will receive $15 back for purchasing a case â roughly the entire price of the unit, depending on the retailer.
One picture reveals Bud Light listed for $18.49 was offered with a $15 rebate, possibly suggesting the price was connected to the rebate.
One beer analyst is even suggesting Bud Lightâs misfortunes will endure through the summer.
âThis could be a promotional summer the likes we havenât seen since after Hurricane Katrina in 2005, where there was so much beer inventory backed up in the trade that it initiated the price War of all price wars.â
Bud Lightâs misery was brought about through a disastrous marketing partnership with Dylan Mulvaney â a Transgender influencer known for a âDays of Girlhoodâ TikTok series in which he documented his supposed gender transition.
Better Beer Daily explained that Mulvaneyâs business effect on the brewerâs business was equivalent to one of the worst disasters in American history.
âLarge price wars are often sparked by external events â in case Hurricane Katrina, and in this case Hurricane Mulvaney.â
One JPMorgan Chase beverage analyst is predicting Anheuser-Buschâs troubles will continue.
âWe believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,â Jared Dinges said of the beer.
This article appeared originally on The Western Journal.
