Bud Light Takes ‘Staggering’ Nosedive in New Sales Numbers, Astounding Industry Insiders

Anheuser-Busch’s gimmicky promotional campaign championing transgender activist Dylan Mulvaney has been a resounding success — for its competitors, whose sales have skyrocketed while Bud Light’s have tanked amid a…

IJR SyndicatedApr 25, 20233 min read

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competitors also have started eating into the beer giant’s market share in the wake of the Mulvaney controversy.

Bud Light’s market share tanked 6.7 percent last week, while Coors Light and Miller Lite each rose 18 percent, according to Insights Express.

This intense backlash is sending the message to corporate America that consumers don’t want their beers with a side of left-wing Propaganda.

While the establishment media have tried to downplay the debacle as a passing right-wing temper tantrum, a recent poll found a majority of Americans support the boycott.

It’s not surprising Anheuser-Busch is facing volcanic criticism for alienating its core customers and superfluously injecting woke Propaganda into its product marketing campaigns.

“The problem is not just that Mulvaney is only famous for being a man pretending to be a woman, but that Mulvaney is a man acting like a stupid, ridiculous caricature of a woman,” commentary writer Zachary Faria wrote in the Washington Examiner.

“The most notable part of this, though, is how Bud Light reached its incredibly dumb decision to use Mulvaney in an ad campaign through a genuinely dumb assumption that all the brand needed was to get more woke.”

Business journalist Charles Gasparino said Bud Light’s sales plunge is proof that brands need to know their audience.

“According to the latest sales figures, beer drinkers (like many Americans) are a pretty conservative bunch and they’re running away from Bud faster than Joe Biden from reporters,” Gasparino wrote in a New York Post opinion piece.

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“There’s a good case to be made that the American public have had enough of the proselytizing … The lesson here is: Know your audience. When you preach to them rather than reach out to them, they don’t always forgive — or forget.”

This article appeared originally on The Western Journal.