Bud Light’s 1994 Ad Resurfaces and Shows Just How Far Woke Company Has Fallen

In 1994, Bud Light’s marketing team came up with an advertising campaign that featured a bunch of men badly impersonating women and making a mockery of gender.

In 2023, a different marketing team for the same beer came up also came up with an advertising campaign that featured a man badly impersonating a woman and making a mockery of gender.

Sounds about the same — and yet, in 29 years, one can espy a world of difference. Namely, these days, the Bud Light ad people can’t figure out when a man is badly impersonating a woman, much less what gender is.

You may have seen this gem when it was new, particularly if you were an avid sports fan. I’d forgotten about it until seeing it again in a different context and remembering just how ubiquitous it was if you were watching anything that involved athletic competition.

In the ad, a bunch of men in dresses (some with facial hair) compete in “Ladies Pool Night.” The reason? “1st Prize Bud Light.”

And oh boy, do they clean up:

https://youtu.be/ttv7uN8-5jc

“These guys are good,” one of the women in the ad says as one of the cross-dressers knocks another ball into pocket.

“Who are you calling guys?” one of the men says in faux outrage.

Today, of course, that would be real outrage — and if this happened on a college campus, one could easily see it as being reason for expulsion.

The punchline comes when they come face-to-face with “the defending ladies’ pool champion” — another man, this one the Bud Light spokesman famous for the then-brand catch-phrase, “Yes, I am.”