Bud Light’s Dylan Mulvaney Fiasco Such a Disaster It’s Going to Be Taught in College Business Classes

Bud Light executives still may not have learned their lesson after losing billions over their ill-advised partnership with a transgender activist, but it looks like college students just might.

“Shark Tank” star Kevin O’Leary appeared on “Fox & Friends” on Monday and said he intends to cover the Bud Light fiasco in his business school classes.

The investor said that Bud Light’s losses have been so massive that it was previously “impossible to even dream” that such a fall could occur.

“This is an extraordinary case, and one I’ll be teaching in business schools across America this fall,” O’Leary told the hosts.

“Beer is essentially the same. What differentiates it is brand. … You have to ask yourself on a campaign that really brings you into a discussion around gender identity, ‘Is that the right thing for my beer brand?’” O’Leary said.

He went on to answer his own question: “Well, apparently not. … To lose 25 percent market share has never been achieved, and it’s impossible to even dream it.”

“ widely held view amongst my CEOs is that if you get a bad social media story, it’s going to go away in 24 to 48 hours. But that didn’t happen here. We’re still talking about this situation months later, and they continue to lose share.”

“You’ve really got to understand who your constituency is. What they did there was very damaging,” O’Leary concluded.

Bud Light became the target of a major 🚫Boycott after briefly partnering with transgender social media influencer Dylan Mulvaney