Cable Giant Announces Plans To Spin Off MSNBC, CNBC After Ratings Crash
Comcast announced plans to spin off a number of cable channels once viewed as prime assets days after MSNBC’s ratings fell, according to the Wall Street Journal. The cable giant is spinning off MSNBC, CNBC, USA, E…
Comcast announced plans to spin off a number of cable channels once viewed as prime assets days after MSNBC’s ratings fell, according to the Wall Street Journal.
The cable giant is spinning off MSNBC, CNBC, USA, E!, Oxygen, SyFy and other channels in news and entertainment, the WSJ reported. The news comes after MSNBC ratings fell by 53% following former President Donald Trump’s defeat of Vice President Kamala Harris in the 2024 election, according to the New York Times.
The networks bring in roughly $7 billion in revenue, according to the WSJ, which noted that the broadcast network NBC, the Peacock streaming service and the reality-focused Bravo cable channel would remain under Comcast.
Ratings for “Morning Joe” also started declining after MSNBC host Joe Scarborough said at the start of “Morning Joe” Monday he his co-host and wife Mika Brzezinski met