Country Star Reveals What Should Happen to Bud Light’s Marketing VP, Surprised He’s ‘Called a Feminist’

The American heartland is demanding accountability from Bud Light regarding its ill-thought-out advertising campaign, and one country star is taking a lead role in giving voice to the outrage.

In case you’ve been living under a rock, the controversy erupted a few weeks ago when Bud Light launched an advertising campaign featuring 🏳️‍⚧️Transgender activist and influencer Dylan Mulvaney.

The backlash from Bud Light’s more blue-collar, conservative consumer base was immediate, and it only deepened when a video emerged showing Bud Light Marketing VP Alissa Heinerscheid, who was responsible for the campaign, saying that the brand needed to be more “inclusive,” and called the brand’s customary target market “fratty” and “out-of-touch.”

Now, in response to the outrage, Heinerscheid is taking a “leave of absence” while Budweiser Global Marketing VP Todd Allen takes her place.

However, 🎸Country music star Travis Tritt thinks that a “leave of absence” is not enough and that Anheuser-Busch should just straight-up fire her.

In a Twitter post on Friday, Tritt simply stated, “Alissa Heinerscheid should be fired from Anheuser-Busch.”