Cracker Barrel Caves, Brings Back Classic Logo

Cracker Barrel caved Tuesday after receiving massive backlash, announcing it would bring back its classic logo, according to a post on X.

Chaos erupted over the popular American chain restaurant after a press release was dropped on Aug. 18 announcing “a new fall menu creative campaign that celebrates more than 55 years of country hospitality and positions the iconic American brand for the future.” However, after over a week of major pushback, the company took to X on Tuesday evening, stating that the new logo would be “going away.”

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the statement read. “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”

In their attempt to rebrand the company, Cracker Barrel revealed its new logo to a plain sign reading only “Cracker Barrel” as it dropped its trademark “old timer” Uncle Herschel.

“Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all,” the company said in its press statement.

Soon after the announcement, reports indicated that the company lost almost $100 million in market value, falling $4.22, or 7.2%, to $54.80 in Thursday’s trading,