If hindsight is 20/20, the Cracker Barrel customers have made their thoughts on the companyâs new Logo crystal clear.
So much so, the company released a statement in which it addressed the backlash it received when it unveiled a new Logo sans the man and the barrel and just keeping the name of the restaurant chain.
According to a report in The Hill, the companyâs stock plummeted $94 million in one day. The critics came out too to voice their opinion, including Donald Trump Jr.
The company acknowledged the error of its ways with a statement releasedMonday on Facebook.
âWeâre truly grateful for your heartfelt voices. Youâve also shown us that we couldâve done a better job sharing who we are and who weâll always be,â company officials wrote.
The Logo was not the only change. The company also began remodeling its restaurants and retail stores from a country-themed atmosphere to a more modern one.
But the statement also includes reassurances that the restaurantâs heart and 55-year history are still alive and well.
âThe things people love most about our stores arenât going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee,â the statement read.
And âUncle Herschelâ â the man on the Logo â will still be around.
The man, named after founder Dan Evinsâ uncle, will still be seen on the menu as well as in the country store.
âWe know we wonât always get everything right the first time, but weâll keep testing, learning, and listening to our guests and employees,â the statement said. âAt the end of the day, our promise is simple: youâll always find comfort, community, and country hospitality here at Cracker Barrel.â
The company was started in 1969 and has about 660 locations in the U.S.
The latest look is the brandâs âfifth evolutionâ of its Logo.
