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Reporting

Cracker Barrel Responds to Backlash Over Logo Change: ‘We Could’ve Done a Better Job’

If hindsight is 20/20, the Cracker Barrel customers have made their thoughts on the company’s new logo crystal clear. So much so, the company released a statement in which it addressed the backlash it received when it…

Sandra Rhodes·Aug 25, 2025·2 min read

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If hindsight is 20/20, the Cracker Barrel customers have made their thoughts on the company’s new Logo crystal clear.

So much so, the company released a statement in which it addressed the backlash it received when it unveiled a new Logo sans the man and the barrel and just keeping the name of the restaurant chain.

According to a report in The Hill, the company’s stock plummeted $94 million in one day. The critics came out too to voice their opinion, including Donald Trump Jr.

The company acknowledged the error of its ways with a statement releasedMonday on Facebook.

“We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” company officials wrote.

The Logo was not the only change. The company also began remodeling its restaurants and retail stores from a country-themed atmosphere to a more modern one.

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But the statement also includes reassurances that the restaurant’s heart and 55-year history are still alive and well.

“The things people love most about our stores aren’t going anywhere: rocking chairs on the porch, a warm fire in the hearth, peg games on the table, unique treasures in our gift shop, and vintage Americana with antiques pulled straight from our warehouse in Lebanon, Tennessee,” the statement read.

And “Uncle Herschel” — the man on the Logo — will still be around.

The man, named after founder Dan Evins’ uncle, will still be seen on the menu as well as in the country store.

“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” the statement said. “At the end of the day, our promise is simple: you’ll always find comfort, community, and country hospitality here at Cracker Barrel.”

The company was started in 1969 and has about 660 locations in the U.S.

The latest look is the brand’s “fifth evolution” of its Logo.

Cracker Barrel Responds to Backlash Over Logo Change: ‘We Could’ve Done a Better Job’ — IJR