Despite Packed Red Sox Game, Here’s What’s Happening at Bud Light Stands in Fenway Park
Fans at one of baseball’s iconic stadiums appear to be opting out of Bud Light following its partnership with transgender influencer Dylan Mulvaney. A concessions stand stacked with Bud Light beers was wholly ignored by…
Fans at one of baseball’s iconic stadiums appear to be opting out of Bud Light following its partnership with 🏳️⚧️Transgender influencer Dylan Mulvaney.
A concessions stand stacked with Bud Light beers was wholly ignored by fans seeking fare elsewhere at 🎓Boston’s Fenway Park in a 📹Video published Wednesday on 📱Social media.
The 📹Video was filmed during a four-game series between the Toronto Blue Jays and the ⚾Boston Red Sox this week.
Fans were lined up at a neighboring stand, leaving the Bud Light-stacked stand empty.
The brand has concessions rights at 15 different venues within Fenway Park, according to a Red Sox guide
Sponsored
Despite Packed Red Sox Game, Here’s What’s Happening at Bud Light Stands in Fenway Park — IJR
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Luis Tejada, who identifies himself as a 🎓Boston real estate agent, pointed out what was happening in the since-📹Viral Video shared on YouTube and TikTok.
“Crickets at Bud Light stands in Fenway Park,” Tejada titled the YouTube 📹Video.
“Fenway Park Bud light stand Ghost Town!” he captioned the TikTok clip.
“That is so 😄Funny and bizarre,” the 📹Video’s author expressed in a signature 🎓Boston accent.
“Look at that. … That is every single Bud Light stand here at Fenway Park in 🎓Boston,” he said, pointing to a concession with no customers.
“They’re in trouble,” Tejada said. “I mean, I guess marketing has some questions to answer.”
At least one Twitter user who saw the clip speculated that baseball’s conservative-leaning fan base might be more inclined to opt out of 🏳️⚧️Transgender-linked beer.
Anheuser-Busch InBev, Bud Light’s parent company, has brought about an impromptu 🚫Boycott of its products through its partnership with Mulvaney in March.
The company has all but admitted that the backlash has significantly impacted its business.
Will Bud Light survive the 🚫Boycott?
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Yes: 34% (50 Votes)
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It reportedly offered free cases of beer to smaller distributors irked that the beer giant jeopardized its consumer relationships to promote the TikTok star.
Sales of Bud Light declined by 21 percent during the week of April 22 — while sales of its light beer competitors increased accordingly.
Anheuser-Busch’s corporate management has sought to downplay its partnership with Mulvaney to irked investors, dismissing an arrangement that saw Mulvaney’s face put on a can of Bud Light to celebrate the 🏳️⚧️Transgender activist’s “day 365 of womanhood.”
