When it comes to mismanagement, there are levels to the ineptitude that a big corporation can exhibit.
Sometimes, âmismanagementâ is just a matter of a company trying to exist and survive under President Joe Bidenâs âBidenomics.â
Other times, like with the myriad of ways that the Walt Disney Company has completely bungled its once-beloved âStar Warsâ property, it speaks to a deeper rot â the kind of rot that portends the fall of empires.
The latest hardship that âStar Warsâ fans have had to endure while the intellectual property remains under the House of Mouseâs banner involves arguably the most beloved video game in the entire franchiseâs history: 2003âs âStar Wars: Knights of the Old Republic.â
You see, Disney, perhaps knowing that it is rapidly losing ânerd credâ with its core constituency, unveiled a wildly anticipated remake of that beloved 2003 title at Sonyâs September 2021 âPlaystation Showcaseâ event (think of it as a string of movie previews, but for Video Games.)
The announcement was met with thunderous applause and expectation â again, for many Star Wars fans, âKnights of the Old Republicâ (KOTOR) is as beloved a franchise pillar as Darth Vader or âThe Empire Strikes Back.â
Just about two years later, and with nary an official update on the title, that anticipation has given way to concern and consternation that this anticipated project would be killed off as the latest sacrifice on the altar of wild Disney mismanagement.
And that could be a blow to âStar Warsâ fandom that the House of Mouse can ill afford at the moment.
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Exacerbating matters, and highlighting some genuinely stunning decision-making by Disney, instead of trying to own up to the likely failure that was this KOTOR remake, Disney appears to be allowing its contracted partners to slink around on the internet and try to scrub it from existence.
According to gaming website Kotaku,â Star Warsâ fans first began noticing some peculiar behavior from studios this week.
First, the original trailer appeared to be taken down on Playstationâs YouTube channel.
Next, fans began noticing that Sony was scrubbing all of its past social media posts regarding the game.
If thatâs all that was done, perhaps people wouldnât fret as much. But these mysterious deletions come a year after a 2022 Bloomberg report that noted just how much the game was struggling in development (two project leads were fired after an underwhelming demo for the higher-ups.)
A Sony representative did get back to Kotaku as to why the game was seemingly being erased, and the response only raises more questions about just how badly Disney is bungling this.
âAs part of normal business, we delist assets with licensed music when the licenses expire,â a Sony representative told Kotaku.
As Kotaku noted, however, the only music in that deleted trailer was the iconic âStar Wars themeâ â a theme song owned by the Walt Disney Company.
Now, one may point to Sony or parent publisher Embracer (whose two developer studios, Saber Interactive and Aspyr Studios have been attached to this floundering project) as the primary culprits of this debacle, and thatâs more than fair.
But given that we simply donât know the behind-the-scenes how or why Sony and Embracer are bungling this project, this writer thinks the lionâs share of the projectâs failure should rest at the feet of Disney.
Why? Because, while we clearly also donât know the behind-the-scenes workings of Disney, the companyâs forward-facing actions speak plenty loud enough on their own.
Just look at their content strategy (and we can even ignore all the woke nonsense embedded within them): Disney doesnât respect its intellectual properties, it only respects how much money can be wrung from them.
After purchasing Lucasfilm in 2012, Disney released its first âStar Warsâ film in 2015, âThe Force Awakens.â Since that release, the company has pumped out another four feature-length âStar Warsâ films.
If that was it, maybe âStar Warsâ fandom wouldnât be grousing so much.
But in between those films, the company has driven the franchise into oversaturation with an untold number of spinoffs, including a bevy of cartoon and live-action Disney+ shows whose cumulative episode run-times far outweigh that of five movies.
Trying to wring blood from that stone is all on Disney.
As is the fact that theyâre apparently allowing their own music licenses to expire on their own projects.
As is allowing apparently dysfunctional studios to helm one of its most beloved properties (Again, who knows whatâs going on at Sony and Embracer, but Disney does control who it gives creative rights to âŚ)
As is diminishing the value of the modern âStar Warsâ brand to the point that fans are more looking forward to a remake of a 20-year-old video game than they are to the season finale of âAhsoka.â
Look, one misstep â even with a property as beloved as KOTOR â wonât sour a fan base.
But a string of disastrous, greedy decisions and a complete lack of care for the intellectual property?
Thatâll do it â and Disney canât afford that.
This article appeared originally on The Western Journal.
