Heigh-ho, heigh-ho, itās off to unemployment a pro-grooming Disney executive goes.
Peter Rice, a top TV executive at the media giant, was let go on Thursday, according to the Hollywood publication Deadline.
Rice generated headlines in March when he publicly came out against Florida GOP Gov. Ron Desantisā Parental Rights in Education bill despite Disney CEO Bob Chapek not initially taking a stand.
He called the legislation ā which prohibits teachers from giving classroom instruction to young Children in matters of sexuality or gender identity ā āa violation of fundamental human rights.ā
(Here at The Western Journal, weāve documented how Big Media has tried to push the grooming agenda, even as parents are opposed to it and generally supportive of bills like the Florida parental rights legislation. Weāll keep bringing America the truth. You can help us by subscribing.)
While Riceās profile has been removed from Disneyās website, an archived version listed him as āchairman of Disney General Entertainment Content (DGE) which creates original Entertainment and news programming for The Walt Disney Companyās streaming platforms Disney+, Hulu and Star, and its cable and broadcast networks.ā
āUnder Riceās oversight, DGE develops, produces and markets over 4,500 hours of programming annually across more than 300 Entertainment and news programs,ā the website read.
Rice joined Disney when it acquired 21st Century Fox, moving over in 2019.
His firing this week was called a āShocker!ā by Deadline, and Variety reported he āwas blindsidedā by the news.
āDisney insiders said Chapek, who took the CEO reins from Bob Iger in February 2020, felt Rice was unhappy with the massive reorganization of TV operations that Chapek implemented in October 2020,ā Variety reported.
āNonetheless, Rice had received only positive feedback and compliments about his leadership and operational decisions in the past at Disney,ā it said. āThere was no indication that the corporate side was dissatisfied with his work ā reinforced by the fact that he signed a new multi-year deal late last year. ā
Sources said Chapek didnāt feel Rice was the proper cultural fit for the organization. However, at least one anonymous insider told The Hollywood Reporter the kerfuffle over the Florida parental rights bill might have played a role in Riceās departure.
Letās flash back to March. While opposition to Floridaās bill grew in Hollywood, with leftists decrying what they called the āDonāt Say Gayā bill, Chapek had planned to distance the company from political issues.
As the Hollywood Reporter noted, he issued a statement about the legislation that ācorporate statements do very little to change outcomes or mindsā and that the best way for Disney to affect change was āthrough the inspiring content we produce.ā
While there was internal backlash ā such as employee walkouts and a public letter from Pixar employees ā Rice was the highest-profile objector to Chapekās refusal to wade into the grooming waters.
āPersonally, I see this law as a violation of fundamental human rights,ā he said at the time.
Yes, apparently, the state of Floridabanning teachers from inculcating students in third grade or lower in matters of human sexuality or gender ideology is a denial of human rights. It sounds like common sense to everyone else, but apparently Peter Rice knows best.
You probably know the rest.
Disney caved and Chapek pretended he was vehemently against the parental rights bill all along.
Parents, meanwhile, began feeling that Disney wasnāt a particularly safe source for their Childrenās Entertainment, particularly after leaked internal videos showed top creative brass were actively pushing a pro-Transgender agenda on kids through programming.
And now, nobodyās happy.
A Disney source told the Hollywood Reporter that Chapek āshould have been able to frame the companyās opposition to the law earlier in a way that wouldnāt have opened the door to attacks on āwoke Disneyā from DeSantis, by acknowledging the need to protect Children from harmful content. āWas this one really that hard?ā he asks. Now, he says, Disney āhas managed to p*** off both sides at once.'ā
DeSantis, meanwhile, has sought to eliminate special privileges for the companyās Florida-based Disney World property conferred by the state government, including moving to dissolve a special district that allowedĀ the Walt Disney Co. to act as its own government there.
Add that to the fact Chapek is already on shaky ground at Disney for a variety of reasons and getting rid of Rice ā seen by many as a possible successor to the CEO ā looks more like a canny move than a āshocker!ā
āDuring all the press about the DeSantis fiasco, itās incredibly uncomfortable, for a CEO whose power is slipping away, to have the person who is seen as your successor sitting in the room with you. You kill that person,ā a source told the Hollywood Reporter.
Whatever the reason may be for Riceās ouster, you canāt claim itās not justice. And itās not like there arenāt others in the company deserving of the same treatment.
Heave-ho, heave-ho, there are plenty more to go.
This article appeared originally on The Western Journal.
