Domino’s Plan to Give Pizzas Away to Those With Student Loans Painfully Backfires
Tales being told on social media paint a picture of disaster breaking out at Domino’s pizza shops in response to its “Emergency Pizza” program. The concept was simple. In late October, Domino’s found a way to ingratiate…
Tales being told on social media paint a picture of disaster breaking out at Domino’s pizza shops in response to its “Emergency Pizza” program.
The concept was simple.
In late October, Domino’s found a way to ingratiate itself with anyone having to actually start paying back student loans.
Payments were stopped during the pandemic, a hiatus that continued until this fall.
“Student loan payments have resumed for millions of Americans, and we wanted to help in our own little way by using the power of pizza to do something nice for our customers,” Kate Trumbull, Domino’s senior vice president – chief brand officer, said in a Domino’s news release.
“When life gives you loans, Domino’s gives you free pizza!” she said in the release.
The release said that Domino’s Emergency Pizzas for Student Loans would give out one free medium two-topping pizza to anyone redeeming Emergency Pizza for Student Loans codes.
The giveaway started Oct. 25 and was supposed to last until $1 million worth of pizzas were given away.
According to the website Techspot