Ford CEO Received ‘Reality Check’ After Taking Electric F-150 Lightning on Road Trip
Ford CEO Jim Farley acknowledged the challenges his customers face when charging electric vehicles after he embarked on a trip across Route 66 out west this past week. On social media, Farley said he spent the week…
Ford CEO Jim Farley acknowledged the challenges his customers face when charging electric vehicles after he embarked on a trip across Route 66 out west this past week.
On social media, Farley said he spent the week driving an electric F-150 Lightning.
During the voyage, the CEO said he stopped off to charge the truck at a power station in Coalinga, California, where his options were limited. He described the moment as a “reality check” for Ford owners.
“No surprise charging can be a challenge, but still learning a lot seeing firsthand the issues our customers face,” he told his followers on X, which was formerly known as Twitter.
“This is why we’re working w/ @Tesla to provide @Ford drivers access to +12,000 superchargers & our EV certified dealers are installing fast chargers at their dealerships.”
Farley added, “Will help us improve the EV experience for our customers.”
In a short clip, Farley surrendered, “Charging has been pretty challenging.”
He added, “It was a really good reality check of the challenges of what our customers go through and the importance of fast charging.”
One issue Farley encountered in California was a slow charging time.