Hershey Issues Statement Following Backlash Over Campaign
Hershey released a statement after angering critics with the company’s latest campaign. On Instagram Thursday, the company said, “We value togetherness and recognize the strength created by diversity. Over the past…
Hershey released a statement after angering critics with the company’s latest campaign.
On Instagram Thursday, the company said, “We value togetherness and recognize the strength created by diversity. Over the past three years, our Women’s History Month programming has been an inclusive celebration of women and their impact.”
The statement continues, “We appreciate the countless people and meaningful partnerships behind these efforts.”
Fae Johnstone, a transgender activist, sparked significant conversation on Twitter after posting the campaign with the comment, “Honoured to be featured in this campaign by Canada for alongside 4 brilliant sisters and change-makers.”
In case you missed it:
https://twitter.com/FaeJohnstone/status/1630960853192445952
After the campaign went viral, #boycottHersheys spread on the social media platform.
Hershey is not the only candy company to spark backlash over an advertising campaign revolving around gender.
M&M’S issued a statement on Twitter in January, saying the company would be taking an “indefinite pause from the spokescandies.”
The statement continues, “In their place, we are proud to introduce a spokesperson America can agree on: the beloved Maya Rudolph. We are confident Ms. Rudolph will champion the power of fun to create a world where everyone feels they belong.”
In September 2022, the company introduced