Joe Rogan, Jack Carr Absolutely Roast Miller Lite’s ‘Weird’ Woke Ad: ‘It’s So Stupid’

It’s rare that the folks who brew Bud Light are thankful for the folks who brew Miller Lite. Historically, those two beers have competed with one another for market share — what ails Bud Light is usually good news for Miller Lite, and vice versa.

However, one month into the Great Dylan Mulvaney Boycott, the folks at Anheuser-Busch InBev are probably thanking their lucky stars that, just as they were crafting the campaign that would cause sales of Bud Light to dip by a quarter, the folks at Molson Coors — brewers of Miller Lite — were coming up with their own fatuously woke campaign in which (I’m serious here) they would feed bikini beer advertisements from the 1980s and 1990s to worms who would eat them and poop out fertilizer that could be used by women farmers who grow beer ingredients.

To quote the inimitable Joe Rogan, “It’s so stupid.”

In case you haven’t seen it, this is the original advertisement, featuring Ilana Glazer of Comedy Central’s “Broad City” lionizing the “founding mothers of beer” and castigating Miller and other brewers for putting them in bikinis.

“Miller Lite is on a mission to clean up not just their s*** but the whole beer industry’s s***,” Glazer said in the ad, which debuted in March — Women’s History Month.

If you find advertisements that you deem to be “bad s***,” you can send them to Miller Lite so that they can be turned into “good s***.”

This risible waste of resources flew under the radar until this week because it wasn’t necessarily as controversial as the Mulvaney campaign was, even though it was easily several times more stupid.