Krispy Kreme Issues Apology After Unintentional Racial Slur In Advertisement
Krispy Kreme has issued an apology after it unintentionally used a racial slur in one of its video advertisements. The doughnut company came under fire after featuring a series of advertisements in Australia encouraging…
Krispy Kreme has issued an apology after it unintentionally used a racial slur in one of its video advertisements.
The doughnut company came under fire after featuring a series of advertisements in Australia encouraging customers to purchase the doughnuts for all sorts of major life milestones, according to the New York Post.
In some of the advertisements, doughnuts replace the “o” in words like “footy,” “movie,” and “hooray.”
“We never intended to offend any person or group,” Olivia Sutherland, the marketing director for Krispy Kreme said in a statement to Mumbrella.
In a now-deleted video advertisement, the “o” in “congrats” was replaced with a doughnut. An additional doughnut “o” appears, inadvertently forming the word “c**ngrats.”
The term “c**n” is a derogatory and offensive term used to refer to African-American people, according to the Mirror