Legacy Media’s Beloved Fact-Checker Bids Farewell To ‘Disinformation’ Group That Targeted Conservatives

An online advertising “watchdog” that targeted conservative media outlets before President Donald Trump’s reelection is now losing its co-founder.

Nandani Jammi, co-founder of Check My Ads, will step down from her role as special projects leader on May 31, Jammi announced Friday on social media. Jammi’s nonprofit had long boasted about working to “defund” conservative sites over “disinformation” by pressuring the advertising industry but has backtracked on its rhetoric in recent months amid a defamation lawsuit and changing political leadership after the November elections.

Jammi said she “will be opening up a consulting shop to work with a variety of clients, ranging from tech to non-profits and movement-building” upon leaving.

Jammi and Check My Ads did not immediately respond to a request for comment.

Check My Ads previously centered much of its work around a “defund the insurrectionists” project aimed at steering advertising money away from conservatives such as Glenn Beck, Charlie Kirk and Dan Bongino, with the latter now working as Trump’s FBI deputy director. Jammi and the Check My Ads team claimed such figures “incited” the Jan. 6, 2021 riot at the U.S. Capitol by Trump supporters.

Before Trump’s return, Jammi received sympathetic profiles from media outlets