Major Bud Light Competitor Goes All-In on LGBT ‘Pride’ and Vows to Continue ‘For Decades to Come’
Molson Coors, the Chicago-based company that owns the Miller and Coors brands of beers, has vowed to sponsor LGBT events “for decades to come.” The disclosure comes amid an organic, nationwide boycott of Bud Light from…
Molson Coors, the Chicago-based company that owns the Miller and Coors brands of beers, has vowed to sponsor LGBT events “for decades to come.”
The disclosure comes amid an organic, nationwide boycott of Bud Light from conservatives over the brand’s former partnership with Transgender activist Dylan Mulvaney.
Molson Coors brands such as Miller and Coors have benefited from the drop in sales of Bud Light and other AB InBev products.
But the company is again sponsoring this year’s annual LGBT “pride” events in Denver this coming weekend.
The 2023 Coors Light Denver Pride Parade is scheduled for Sunday in the city’s downtown area. A 14-block parade sponsored by the brewer is scheduled to begin at 9:30 a.m. local time.
Molson Coors has not expressed concerns about facing a backlash similar to that of AB InBev.