June is upon us, and that means it’s time to be bombarded with cringe-worthy corporate messages and products for Pride Month.

On Wednesday, the Marines’ Twitter account got in on the action in a tweet writing, ā€œThroughout June, the USMC takes in recognizing and honoring the contributions of our LGBTQ service members.ā€

ā€œWe remain committed to fostering an environment free from discrimination, and defend the values of treating all equally, with dignity and respect,ā€ it added.

The tweet included a graphic of a helmet with rainbow-colored bullets.

However, it did not go over well — and not just with conservatives either.

Even liberals took to Twitter to lambast the tweet.

https://twitter.com/libsoftiktok/status/1532013973544919041

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https://twitter.com/imontheradio/status/1532063927403655169

https://twitter.com/ParkerMolloy/status/1532062030898745344

https://twitter.com/conservmillen/status/1532049740526927875

https://twitter.com/katrinabhaydon/status/1532043757306134530

https://twitter.com/kittypurrzog/status/1532042326251479040

https://twitter.com/BecketAdams/status/1532040861630058496

https://twitter.com/meyrude/status/1532062999238049792

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Obviously, one tweet does not mean that the Marines are focused on being ā€œwokeā€ instead of being an efficient fighting force — nor should people use it to draw those conclusions.

But there are some companies and institutions that just don’t need to join in the rush to send out colorful, cringe-worthy pride messages.

Even some members of the LGBTQ+ community are criticizing companies and institutions for sending out these pandering messages for what they feel is a lack of actual support for the community.

Given how well this tweet went, perhaps the Marines’ social media managers should stick to sharing messages that highlight its strength as a fighting force.