McDonaldâs has announced a new spinoff restaurant themed on its alien franchise character from the 1980s and â90s.
Aiming to rival the likes of Starbucks and Dutch Bros, CosMcâs will open this month in Illinois with a focus on specialty beverages, according to a McDonaldâs news release Wednesday.
âCosMcâs menu is rooted in beverage exploration, with bold and unexpected flavor combinations, vibrant colors and functional boosts,â the company said. âYouâll see a range of specialty lemonades and teas, indulgent blended beverages and cold coffee â think Sour Cherry Energy Slush, Tropical Spiceade and Sâmores Cold Brew.
âMake it yours with customizations at every turn: popping boba, flavor syrups, energy or Vitamin C shots, and so much more.â
CosMcâs will have a smaller food menu featuring new options, but it also will have some familiar favorites: the Egg McMuffin and the McFlurry.
The menu on the spinoff restaurantâs website doesnât feature any combinations.
âOn the food front, you can expect savory offerings including a Spicy Queso Sandwich, Savory Hash Brown Bites and Pretzel Bites served with dipping sauces,â McDonaldâs said in the release.
âOn the sweet side, thereâs a Blueberry Lemon Cookie Sundae and Caramel Fudge Brownies, to name a few,â it said.
The first CosMcâs will open in the Chicago suburb of Bolingbrook as part of a limited test, with more locations opening in the coming months.
McDonaldâs plans to open 10 of them by the end of 2024 in the Dallas-Fort Worth and San Antonio metropolitan areas in Texas.
The new restaurants get their name from CosMc, an extraterrestrial character who visited McDonaldland, according to McDonaldâs Wiki.
He made an appearance in several commercials and print ads in the 1980s and â90s and was featured in the Nintendo video game M.C. Kids.
The drink and food lineup is just one factor distinguishing the spinoff from McDonaldâs. The payment system will be a little different, too.
âJust like the original McDonaldland character, CosMcâs blazes its own path with a uniquely seamless digital and Drive Thru experience,â the news release said.
âGuests are invited to take a break from earthly stressors and use the dynamic menu boards and cashless payment devices to breeze through the ordering and payment process, allowing for guided exploration and customization along the way,â it said.
âDrive Thru pickup windows are assigned once your order is ready, which means an easy-going journey to your happy place.â
McDonaldâs teased the CosMcâs idea in July but did not disclose much, according to CNBC.
âCosMcâs is a small format concept with all the DNA of McDonaldâs, but with its own unique personality,â McDonaldâs CEO Chris Kempczinski said in a second-quarter earnings call.
This article appeared originally on The Western Journal.
