M&M’s Getting A MAHA-Friendly Revamp
Mars is planning to release M&M’s without artificial dyes in August, The Wall Street Journal first reported on Thursday. The candy giant has been shelling out millions of dollars crafting a revamped version of M&M’s…
Mars is planning to release M&M’s without artificial dyes in August, The Wall Street Journal first reported on Thursday.
The candy giant has been shelling out millions of dollars crafting a revamped version of M&M’s that is free from artificial dyes, according to the WSJ. The move is part of a broader effort from Mars to be more in line with Health and Human Services Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” agenda, the WSJ reported.
Mars had difficulty replicating some of M&M’s classic bright colors using only natural coloring, per the WSJ’s report.
“It was a daunting situation,” Anton Vincent, president of Mars’ snacking division for North America, told the outlet. “You’re messing with an 85-year-old icon.”
The new version of M&M’s made without artificial dyes will be available on Amazon’s website beginning in August, and Mars still plans to continue selling the other M&M’s that are artificially colored as well, according to the WSJ.
Mars did not immediately respond to the Daily Caller News Foundation’s request seeking comment.
“Great to see another household name coming to the MAHA table — especially one with roots here in Kansas,” Republican Kansas Sen. Roger Marshall said Thursday in a statement