Netflix Unveils Cheaper Plan for Consumers
Consumers will soon be able to choose a cheaper subscription plan on Netflix, but it comes with a catch. On Thursday, the streaming giant announced the new plan “Basic with Ads.” According to Netflix, it will cost $6.99…
Consumers will soon be able to choose a cheaper subscription plan on Netflix, but it comes with a catch.
On Thursday, the streaming giant announced the new plan “Basic with Ads.”
According to Netflix, it will cost $6.99 a month and will become available on November 3.
It will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the United States.
“Our current plans and members will not be impacted. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans,” the company said.
Netflix explained the difference with the plan is there will be an “average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions, which we’re working on; no ability to download titles.”
The company claimed the plan “represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.”
During the beginning of the launch, the ads will run from 15 or 30 seconds.