News About Ford’s F-150 Lightning Causing Customers to Cancel Orders: ‘I’m Out’
It looks like Ford’s EV division is facing some serious setbacks. A March projection for investors revealed the subsidiary expects to lose close to $3 billion by end-of-year, though Ford finance chief John Lawler…
It looks like Ford’s EV division is facing some serious setbacks.
A March projection for investors revealed the subsidiary expects to lose close to $3 billion by end-of-year, though Ford finance chief John Lawler dismissed the losses as nothing more than the cost of doing Business for the EV division, which he describes as a startup within the company.
A recent spate of F-150 Lightning purchase cancellations may be a bit more of a cause for concern for company management, however.
According to a Ford dealership sales manager, buyers’ confidence in the vehicle has been falling in recent weeks due to price increases.
The vehicle’s original price announced in 2021 was $39,975, according to The Verge.
Today, the price is $59,974, almost exactly $20,000 more than Ford initially promised.
“What we’re seeing is that we are having a lot of customers just canceling theirs,” Bartz, who works at Long McArthur Ford in Salina, Kansas, told The Verge on Tuesday.