South Dakota Gov. Kristi Noem (R) is sparking more confusion and mockery after she posted what has been described as another “infomercial.”

On Thursday, she shared an ad for the a custom insole company, Fit My Feet, that made her insoles for running and cowboy boots.

She then encouraged people to visit them in their stores.

Watch the video below:

The decision by the governor to tout a company seemed on to several commentators on X:

https://twitter.com/bonchieredstate/status/1768414693033488858

https://twitter.com/njhochman/status/1768415567952711793

https://twitter.com/BenjaminRothove/status/1768419288354902495

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https://twitter.com/BecketAdams/status/1768426435700531640

The video comes after Noem released a polished roughly five minute video touting a dental company, Smile Texas.