PBR Beer Teams Up with MLB Legend for New Ad Campaign That Shows Bud Light How It’s Done

Legendary third baseman Wade Boggs has teamed up with the Pabst Brewing Company for a new ad campaign that Anheuser-Busch could learn a thing or two about.

The ad features the slugger demanding to know the truth about the company’s retro mascot Cool Blue, which the five-time batting champion claims is and always was him.

In a mysterious documentary-style three-minute video that dropped on YouTube Tuesday, Boggs said he would get his justice.

In the gritty but hilarious ad, Boggs recalled entering a bar in Milwaukee, Wisconsin — where Pabst is headquartered — and seeing a cardboard cutout of Cool Blue.

“I looked at it and I said, ‘Oh my gosh, this is me,’” he said.

The Hall of Famer said he informed a bartender that there was a life-size cutout of him in the joint, but he was told it was not him, but a mascot.

“I said, ‘Cool Blue? No, That is Wade Boggs,” Boggs said in the video.

Boggs said he set out to prove he was indeed Cool Blue and that what he discovered during his four-decade investigation shook him to his “core.”

“The numbers don’t lie,” he said in the video. “That year I went 18 for 44 against Milwaukee. Pabst Blue Ribbon was founded in 1844.”

Boggs continued, “Twelve-ounce PBR — 12-time All-Star. Over my career in Boston, I had 47 triples — Pabst Blue Ribbon alcohol content is 4.7.”