Words such as âbizarreâ and âdisgustingâ are not usually the first ones used to describe Cadbury Crème Eggs.
But then again those over-the-top treats produced for Easter are not often found packed between two hunks of bread and billed as a sandwich â until now.
On Good Friday, the sandwich chain Subway and chocolate maker Cadbury will be rolling out whatâs being called a SubMelt with Cadbury Creme Egg, according to the Daily Mail.
They are not for sale. Only 500 are being made and they are being sold at four Subway locations in Britain, one in London, one in Liverpool and one each in Scotland and Wales.
âWeâre delighted to have collaborated with Cadbury this Easter. Our Italian White Bread and Cadbury Creme Eggs make the most flavorsome combination, a perfect seasonal treat,â said Rusty Warren, Senior New Product Development and Product Innovation Manager at Subway.
âAll the team at Subway are especially excited to see how those Subway fans with a sweet tooth respond to this delicious SubMelt,â Warren said.
Twitter offered some rather different replies.
But officials were quoted as being chirpy about the taste of spring the new creation represented.
âThe highly-anticipated Creme Egg season is in full swing and weâre so excited to launch this innovative product with Subway as a final hoorah of the season. We canât wait for the response of those lucky enough to try this surprisingly delicious merging of sweet and savory,â Charlotte Docker, Brand Executive for Cadbury Creme Egg, was quoted as saying in the press release to media outlets.
âWhen Subway approached us to create this eggs-traordinary Submelt, we simply couldnât resist,â her quote also said.
âThat pun alone should be a crime,â Emily Brown wrote on Relevant.
Brown was not a fan of the concept, noting, âUnfortunately, this isnât a late April Foolsâ prank â the iconic Easter candy is actually being stuffed into Subway sandwiches. But wait, it gets better (no, worse).â
âThese sandwiches will be made with Italian White bread. Because nothing screams âdeliciousâ like a sandwich with candy and white bread,â she wrote.
According to the New York Post, there is no plan to unleash the sandwich in American tastebuds.
The Chronicle noted that Subway and Cadbury do not have a monopoly on odd foods.
Deliveroo, a British Food delivery company, Â âis releasing the Southern Fried Chocân â a chocolate egg complete with a crispy fried chicken-inspired coating,â the Chronicle wrote.
This article appeared originally on The Western Journal.
