There are times when a university professor needs to cancel a class.

For an advertising and public relations professor at the University of Tennessee, that time came when Taylor Swift and Travis Kelce’s engagement was announced Tuesday in a post on Instagram.

According to a report on Newsmax, Matthew Pittman announced to his class that time was needed to ā€œprocess this informationā€ so class was canceled.

Pittman’s announcement went viral when the clip was posted on Instagram.

ā€œTaylor and Travis just got engaged,ā€ Pittman said. ā€œDue to this information, I can’t focus, you all can’t focus. Class is canceled, get outta here. We need time to process this information.ā€

The students then billowed out of the classroom without hesitation. One student is heard reacting to the Engagement, saying, ā€œNo Way!ā€

After the clip was posted, Pittman was declared ā€œfavorite teacher ever.ā€

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Some have since wondered it the class cancellation was real or theatrical.

Pittman said in a later video that it was a teachable moment.

The Engagement announcement provided a real-time case study in how major cultural events dominate digital platforms and capture public attention.

ā€œThis is pretty big news,ā€ he said in a later video. ā€œThe Engagement announcement will very likely become the No. 1 shared post in the history of social media. It’s gonna be everywhere for a long time. This is gonna be crazy.ā€

College students in Tennessee weren’t the only ones reacting to the news.

President Donald Trump, who has spoken out against Swift in the past, was asked about the Engagement in a Cabinet meeting Tuesday.

ā€œI wish them a lot of luck,ā€ he told reporters, Politico reported. ā€œI think he’s a great player, I think he’s a great guy. I think that she’s a terrific person, so I wish them a lot of luck.ā€

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