The Ratings Are in for Bud Light’s Latest Ad, And It’s Still Not Looking Good for the Company
Anheuser-Busch InBev’s attempt to distance itself from its catastrophic Bud Light marketing campaign featuring transgender activist Dylan Mulvaney has backfired spectacularly. On Thursday, the beer giant unveiled a new…
Anheuser-Busch InBev’s attempt to distance itself from its catastrophic Bud Light marketing campaign featuring Transgender activist Dylan Mulvaney has backfired spectacularly.
On Thursday, the beer giant unveiled a new ad for Bud Light — only to be bombarded with thousands of negative comments and tens of thousands of dislikes on YouTube.
https://youtu.be/wg7iiVKJ2CU
The “Easy to Summer” Video — which features people bumbling in a variety of seasonal activities — got ratioed so badly that after garnering a staggering 28,000 dislikes compared with a paltry 662 likes as of Sunday, Bud Light apparently turned off the feature on its YouTube account that displays how many dislikes the post has received.
YouTube