Sony Exec’s Shocking Slur Surfaces in Blake Lively Set Feud

Long-simmering tensions behind the scenes of the 2024 film “It Ends With Us” spilled into public view this week as newly unsealed court testimony revealed the language a top Sony Pictures executive used while the…

Andrew PowellJan 21, 20263 min read

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She said the studio had invested “a tremendous amount of money” and believed it “had to finish … or it was unreleasable,” underscoring the pressure executives felt as the standoff unfolded.

Despite the tension, Giannetti said she did not recall Lively telling her that Baldoni or Heath had done anything specific on set that made her feel uncomfortable. That point stands in contrast to allegations later raised in Lively’s Lawsuit.

After the film’s release, Giannetti sent Lively a congratulatory text celebrating its box office performance.

“Blake, $50 million!! Your blood, sweat, tears, brilliant smarts, heart and soul in every single frame,” the message read. “My God, it’s incredible. Thank you 50 million times. And it’s only Saturday night.”

During her testimony, Giannetti said the message was meant solely to acknowledge the movie’s “gigantic” commercial success, not to comment on any personal disputes that arose during production.

Lively’s demands, as outlined in court filings, included restrictions on improvised intimate scenes, bans on discussions of pornography or sexual experiences, and prohibitions on comments about her body, weight, or personal life. Baldoni and Heath ultimately agreed to those terms.

According to Lively, however, compliance with her requests marked the beginning of retaliation.

Her December 2024 lawsuit accuses Baldoni and Wayfarer Studios of sexual harassment and claims they later orchestrated a smear campaign designed to damage her reputation.

Baldoni has repeatedly denied the allegations and asked the court in November 2025 to dismiss the case. A judge is expected to rule Thursday on whether some or all of Lively’s claims will proceed to trial, which is currently scheduled for May 2026.

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