Next time he should shoot for parody.
In an unholy mix of entitlement and Entertainment, the maker of a āhistoricā (according to The Hollywood Reporter) romantic comedy about gay love has pinpointed the real problem that made the movie an expensive box office bomb.
And itās not the people behind the camera.
Billy Eichner, the writer and star of the soon-to-be footnote in cinema history going by the title of āBros,ā took to Twitter on Sunday to point the finger where it belongs for the fact that the movie took in a dismal $4 million on its opening weekend:
Squarely at the moviegoing audience.
āThatās just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didnāt show up for Bros. And thatās disappointing but it is what it is,ā wrote Billy Eichner, the actor-comedian probably best known for his āBilly on the Streetā character on Funny or Die and a role on the NBC series āParks and Recreation.ā
He followed that up with this bit of irresistible promotion:
āEveryone who ISNāT a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who donāt get this opportunity often. I love this movie so much. GO BROS!!!ā
That Tweet was adorned with a big heart and a rainbow, naturally.
Sure, things have changed a lot in motion pictures since old C.B. DeMille set up shop in a horse barn in Southern California in the first quarter of the 20th century, but the bottom line has always been about separating customers from their hard-earned money ā a project thatās most successful when giving audiences what they want.
As the mega-success of the shoot-āem-up, all-American action film āTop Gun: Maverickā proved, thatās still the key to success ā even in the first quarter of the 21st century.
But for Eichner and his ilk, marinated in the Hollywood atmosphere of liberal polemics, apparently, the idea now is to give audiences what filmmakers want, get some in-the-bubble movie reviewers to write up slathering, politically approved praise ā and expect John and Jane Q. Public to pay up handsomely just for participating.
āBrosā is an openly gay romantic comedy, see, and it stars an openly gay man who wrote an openly gay script. And if that isnāt openly gay historic, what is?
But the world doesnāt work that way ā not in a free country, anyway, where men and women outside the nationās liberal bastions stayed away from Eichnerās film in droves.
Not even charming bits of advertising like this, with Eichner using his āBilly on the Streetā character and dragging along actor Jack Black, managed to pull in the crowds.
WARNING: The following video contains vulgar language that some viewers may find offensive.
āBrosā top 10 markets were all in New York, San Francisco and Los Angeles, while it is underperforming in much of the middle of the country and the south,ā The Hollywood Reporter noted, making a considerable understatement of āunderperforming.ā
Previously that outlet had called the film āhistoricā
Eichnerās self-pitying, accusatory tweets had their sympathizers, of course, Twitter being the bed-wetter haven it generally is. But there were more than a few responses that explained things a little better.
And as for Eichnerās pretensions that the movie must have merit because of its reviews?
Judging by the marketplace of Entertainment, āBrosā is a bust, but Eichnerās reaction to the failure is a perfect example of the liberal mindset at work ā whether itās in Politics, āsocial justiceā issues or Entertainment.
The American people are not to be treated like adults capable of making their own choices and an audience that must be catered to by anyone who wants their money, their support or their votes.
In the progressive world, Americans are to be lectured, harangued and ultimately extorted ā because their support is obligatory, whether itās financial or political, when itās demanded by their betters.
So when Americans are appalled by President Joe Bidenās giveaway of hundreds of billions of taxpayer dollars in student loan āforgiveness,ā itās simply because theyāre the kinds of cruel human beings who are opposed to āmuch-needed relief for working families,ā as White House press secretary Karin Jean-Pierre put it.
With polls showing Americans tired of watching Biden and congressional Democrats destroy the country with illegal immigration, inflation and a tanking economy are likely to vote Republican in the November midterm elections, itās because theyāre āultra-MAGA,ā āsemi-fascistā black shirts in waiting.
Because Democrats believe Americans owe Democrats their support, and if they donāt get it, thereās something wrong with Americans, not with the Democratic product. Itās a mindset Eichner obviously understands well.
As a movie, itās a good bet āBrosā is a bomb. But as an object lesson in the American entitlement-Entertainment complex of the world of the 21st century, and the perspective of political progressives, Eichnerās response is beyond parody.
In fact, itās picture perfect.
This article appeared originally on The Western Journal.
