A Tale of Two Maps: Bud Light’s Last Hope Absolutely Slaughtered Over 4th of July

Conservative America can be likened to a sleeping giant. He will stomp all over you if he suddenly wakes up, facing an attack and being fleeced of something important to him — like respect. No one has ever been reminded of this more clearly than Anheuser-Busch.

The company’s lack of sales over the 🎆Fourth of July weekend placed yet another exclamation point on that reality. According to OUTKICK, Bud Light failed to claim even a corner of the U.S. beer drinking marketplace or map.

Conservative, beer drinking Americans instead threw Modelo Especial, Coors Light, Miller Light, Yuengling, and Michelob Ultra into their coolers and called it a day. Normally loyal, “that street needn’t run both ways after all” seems to be the message traditional Bud Light drinkers are sending through plummeting sales and billions lost in market cap since the company partnered with Dylan Mulvaney for a publicity stunt advertising itself to be a March Madness promo.

The difference between the OUTKICK map released after the recent holiday weekend and the one posted on Twitter on April 5 says it all:

Consumers are speaking through their dollars. It is a language corporate America has taught them well in its evolution, especially lately. And “wokeness has no place in it” is what these once loyal drinkers continue to say.

This doesn’t mean that they are hell bent on denying progress or living in a hole. It means that politics and beer don’t mix in their opinion. And if left to remind companies of this, they aren’t afraid to press the point loudly.

The problem for Anheuser-Busch now is that their faux pas leaves them nowhere to go. They can’t move forward or back. There is no remedy to be had.