Target is receiving backlash over its controversial partnership for its pride collection.

According to Fox News,Target recently teamed up with the U.K- based brand Abprallen to create designs for its LGBTQ-themed products in celebration of Pride Month in June.

Eric Carnell, the transgender designer who founded the brand, featured slogans such as, ā€œSatan Respects Pronouns,ā€ and imagery of Baphomet, a Satanic symbol, on the apparel.

Users on Twitter were not pleased with Target’s new direction and expressed their disapproval.

ā€œWhy did hire a Satanist to design pieces for their recent ā€˜Pride’ clothing line? WTF ā€˜Satan loves you and respects who you are… LGBTQIA+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead,'ā€ a mother of five wrote in the caption of a photo showcasing the clothing and Carnell’s statements.

One user responded to the post by encouraging a ā€œboycottā€ of the major retailer.

ā€œThere are many other choices,ā€ the user continued.

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Another user accused Target of ā€œtargeting your children.ā€

ā€œHey you’ve really jumped the shark on this one. I will never step foot into your stores again. Hope that social credit score was worth it,ā€ another user wrote.

In an Instagram post on March 28, Carnell explained his personal views on Satanism.

ā€œSatanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love,ā€ Carnell wrote in the caption of a photo showing one of his designs.


Continuing, Carnell said, ā€œSo, naturally, Satan respects pronouns. He loves all LGBT+ people. I went with a variation of Baphomet for this design, a deity who themself is a mixture of genders, beings, ideas, and existences.ā€