Twitter Users Blast Adidas Over Its Model for Swimsuit: ‘Another Brand to Boycott’

Sportswear brand 👟Adidas is facing criticism over its model for one of its swimsuits.

On Wednesday, conservative author Oli London tweeted a screen shot from 👟Adidas’ website of its “pride swimsuit.”

“The new 👟Adidas Women’s Swimwear Range modeled by…men,” he wrote.

One user responded, “Another brand to boycott.”

Another wrote, “I’m running out of brands to wear…”

Rep. Nancy Mace (R-S.C.) chimed in with, “I’m old enough to remember when women actually modeled women’s bathing suits, not men.”

Check out some of the reactions below:

👟Adidas is not the only athletic apparel company to face criticism for its modeling choices in recent weeks.

Nike was criticized after it partnered with transgender influencer Dylan Mulvaney to advertise its female sportswear line.