What Would Parents Give Up For A Healthy Child?

The study found that if their child could be healthy mentally and emotionally, parents would be willing to give up social media (76%), their smartphone (61%), and even electricity (39%). TALKER RESEARCH.

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The majority of parents would give up social media, vacations for life, and even their best friend—all for their child’s well-being.

The survey of 2,000 parents of children aged 0–8 looked at what parents would be willing to give up if it meant their child was happy and healthy as the back-to-school season approaches, with the season’s first colds and flu to follow.

If their child could be healthy mentally and emotionally, parents would be willing to give up social media (76%), their smartphone (61%), and even electricity (39%).

Concerts (71%) and sporting events (71%) would also be off the table, and 66% said they’d even give up trips and holidays for the peace of mind of knowing their child’s well-being is in tip-top shape.

But activities weren’t the only thing on the table. Respondents were also asked about the relationships they’d be willing to forgo. Many said they would give up their best friend (60%), living with their partner (41%), or the ability to talk to their parents (40%) if it could somehow keep their child from coming down with any illnesses or ailments.

Taking things a step further, the average parent would be willing to go more than $30,000 in debt to have their child treated quickly for a cold or the flu for the rest of their lives.

Conducted by Talker Research on behalf of TYLENOL, the survey moved from hypothetical “what ifs” to explore what parents actually do to keep their children as happy and healthy as possible.

Almost two-thirds (63%) of parents said keeping their children healthy is their top priority during the back-to-school season.