Chinese luxury brand AITO sets 2027 target for Europe entry

12 sourcesUpdated Oct 19, 20261 min read

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AITO, the Chinese luxury vehicle brand under SERES Group, plans to enter the European market in autumn 2027, an announcement made by SERES executive Clifford Kang at the 2026 Paris Motor Show. The company says it has more than 1.2 million customers in China and ranked among the top 10 luxury automotive brands worldwide by brand value in Brand Finance’s 2026 ranking. AITO describes its approach as “Intelligence Redefining Luxury” and says it intends to work with European partners as it expands internationally.

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Broke sinchew.com.my · Oct 18, 10:50 AM ET12 sources +26h on

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